Are You Price Cutting Your Way Out of Business?

I am worried that the #NaturalRetailer in particular is not thinking about price the right way - it is not a blunt instrument. It should be used strategically and with discretion. In this video, I outline how natural retailers might be putting themselves in at best a difficult position as they compete with mass, and at worst could be price-cutting their way out of business. Let me know what you think below - would love to know your take!


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